In an industry where algorithms change by the hour and trends come and go like waves, there’s one element that has stood the test of time: Networking. Whether you're a rising artist, a producer, or a music entrepreneur, building strong relationships can shape your career in ways that no amount of viral content ever could. At BlackFeet Music, we’ve witnessed firsthand how a single connection can redefine an artist’s journey. So let’s dive deep into the heart of the music business — where real human interaction still holds the key. Why Networking Matters More Than Ever Gone are the days when talent alone could get you through the door. Today, the music industry thrives on collaboration, reputation, and visibility — all of which are nurtured through networking.

1. Opportunities Come From People: From live gigs to collaborations, most career-changing moments begin with a handshake, a DM, or a conversation at an event.

2. Word of Mouth is Powerful: A good word from the right person can get you playlisted, signed, or featured.

3. The Industry is Small: Everyone’s connected. Building bridges helps you grow. Burning them could shrink your path.

Understanding the Layers of Networking Networking isn't just about meeting as many people as possible. It’s about creating value-driven relationships that can evolve over time.

• Peers: Fellow artists, producers, or songwriters who may be in the same phase of their career.

• Mentors: Industry veterans who can guide you, offer feedback, or open doors.

• Gatekeepers: A&R reps, booking agents, playlist curators, radio hosts — the people who can elevate your work.

• Fans: Your audience is your biggest network. Engage with them authentically.

Where to Start: Building Your Network Here are practical ways to start building a meaningful music network:

1. Attend Events & Gigs

   • Go to open mics, workshops, and music meetups.

   • Don’t just perform — stay, listen, and talk.

     
     

2. Utilize Social Media the Right Way -

   • Comment thoughtfully on artists’ posts.

   • Share work you admire.

   • Reach out with genuine appreciation, not just a link to your SoundCloud.

     
     

3. Collaborate, Don’t Compete

   • Look for people with complementary skills.

   • Share beats, write together, co-host events.

     
     

4. Follow Up

   • A connection is only valuable if you nurture it.

   • A simple "Loved your set last night! Let's stay in touch" can go a long way.

Networking Mistakes to Avoid

- Being Pushy: Nobody wants a cold sales pitch — especially not in their DMs.
- One-Sided Relationships: Only reaching out when you need something will backfire.
- Lack of Research: Don’t spam the wrong people with irrelevant content.
- Forgetting Names or Faces: Take notes. Follow people after events.

Online Networking: The New Playground
Since the pandemic, digital networking has exploded. Here’s how to build your presence online:

- LinkedIn: For connecting with managers, labels, and music marketers.
- Instagram/Threads: More casual, but highly effective for DMs and engagement.
- Clubhouse, Discord & Twitter Spaces: Great for open discussions and virtual panels.
- Facebook Groups & Reddit: Niche communities can help with tips, collabs, and feedback.

Real-World Example: How One Artist Leveled Up
At BlackFeet, we signed an independent artist whose breakthrough came not from a viral reel, but from a conversation backstage. They offered to produce a hook for another artist they admired. That led to a feature, which led to a label introduction, which led to a global streaming deal.

One moment. One conversation. A career transformed.
Final Thoughts: Building Genuine Connections
Networking doesn’t need to feel forced. Think of it as building community. Music is about emotion — and emotional connection goes far beyond a business card.

Be present. Be human. Be real.
In the end, your network is your net worth — and in the music industry, that’s not just a phrase. It’s a fact.